Have you heard of the USD 10,000 Google Ad Grant? Free advertising for your nonprofit.
There is never enough time, resources or money for you to run your nonprofit. What if we told you there was a program that could increase your advertising budget by as much as HKD 77,000 each month?
Qualifying nonprofits can receive USD 10,000 (HKD 77,000 each month) in in-kind advertising budget every month from Google. A yearly budget of USD 120,000 (HKD 900,000 a year) of free advertisement – Free Google Ads Credit. Free money doesn't exist, but thanks to Google, free advertising does for your nonprofit.
What is Google Ad Grants?
Free advertising on Google search result pages.
Google offers nonprofits USD 10,000 monthly advertising credit to advertise on Google search results pages. In Hong Kong, if your nonprofit is registered as a charitable institution which are exempt from tax under section 88 of the Inland Revenue Ordinance, you may be eligible for the Google Ad Grant program.
Google Ad Grants works on a Pay-Per-Click basis. You use your Ad Grant budget only when your ad is clicked and bringing traffic to your website. Nonprofit can increase online presence, drive website traffic and achieve specific marketing goals through Google Ad Grants. The program is designed to help nonprofits extend their messages to a broader audience and bring new visitors to their websites.
Your nonprofit can use this advertising credit to:
- Reach & Engage Donors & Supporters
- Raise Awareness through Ads
- Recruit Volunteers, Promote Sign ups
- Promote your Missions & Initiatives
- Increase Nonprofit’s Website Traffic
- Reach & Connect People In Need
Armed with these tools and your HKD $77,000 per month in free Google Search advertising, there are many ways to create real benefit and growth for your nonprofit.
for a Free Consultation today to discuss the Google Ad Grants program for your nonprofits!
Where & How Google Ad Grants Ads Appear?
Google Ad Grants ads appear on Google search result pages.
How ads appear on Google search
Google Ad Grants Ads typically include three parts, including headline text, a display URL, and description text that links to your website.
You'll use keywords to target your ads, selecting a set of words related to the services, events or cause you'd like to advertise. Then, when people search on Google using the words or phrases you picked, your text ads can appear above Google search results.
for a Free Consultation today to discuss the Google Ad Grants program for your nonprofits!
How do Google Ad Grants Benefit Nonprofits?
More visibility. More donations. More volunteers.
Show up in Google search
The more frequently your ads appear next to Google search results, the more people will be aware of your cause. That can translate into more donations and more volunteers. That’s what comes from sharing your message with the people who are most likely to engage.
Google Ad Grants shows your search ads to people who are searching Google for nonprofits like yours, and helps you reach people who were previously unaware of your cause. Increase your visibility on Google today!
for a Free Consultation today to discuss the Google Ad Grants program for your nonprofits!
Why work with Discovery Ad?
We're the 1st and only Google Ad Grants Certified Professional in Hong Kong.
Applying for and managing a successful Google Ad Grant account can be complex, confusing and extremely time consuming. We are Google Ad Grants Certified Professional, we're the only agency officially recommended to manage Google Ad Grants accounts in Hong Kong. We have extensive skills and experience in getting the Google Ad Grants application approved, helping you manage the advertising campaigns and keeping the Google Ad Grants account in compliance with all the ad grant policy requirements.
Google Ad Grants Certified Professionals Directory
Dedicated Support Channel for Certified Professionals
Having a close working relationship with the Google Ad Grants team in California and a dedicated support channel for certified partners, we can resolve any issues directly and quickly. We save your headaches, time and effort.
In 2024, we collaborated with 57 nonprofits, generating:
Exclusive benefits for our clients as a Ad Grants Certified Professional agency
We're the only agency in Hong Kong officially certified as Google Ad Grants Certified Professional. Because of this, our clients have some exclusive benefits that no other agency can offer you.
- High quality single keywords can be used, it can help reach more people and use the budget more effectively
- Manual CPC bidding can be used, we have more flexibility and full control on the bidding strategy
today on how we can maximize your Google Ad Grants impact!
How does Discovery Ad help?
We can help apply for, set up and manage your Google Ad Grants account.
We help nonprofits enroll in the Google Ad Grants program, create ad grants account from scratch, and manage the ads campaigns under the program requirements. We take care of everything from applying for the grant to running a successful Google Ad Grants account. We help achieve your online marketing goals through free Google search advertising.
Google Ad Grants Application
- Apply Google for Nonprofits membership
- Start new Google Ad Grants application
- Finish in-process Google Ad Grants application
- Reactivate a suspended Google Ad Grants account
Google Ads Grants account setup
- Set up new account & clean up existing account
- Create ad campaigns & organize ad groups
- Create ad text and ad extensions
- In-depth keyword research & suggestion
- Google Analytics setup consultation
- Set up Google Analytics goals & conversion tracking
- Meet Google Ad Grants policy requirements
Google Ads Management
- Ongoing account management and campaign optimization
- Ongoing keyword development and tweaking
- Provide Monthly performance reporting
- Check & maintain Google Ad Grants policy compliance
today on how we can help you on the Google Ad Grants program!
Requirements for a Ad Grants Certified Professional
The Ad Grants Certified Professionals Community is designed to support Grantees.
Google Ad Grants Certified Professionals Directory
- Google Ad Grants Knowledge, Specialization and Experience: Google Ad Grants is a unique Google Ads program with distinct guidelines and policies. While basic Google Ads knowledge is fundamental, Ad Grants-specific expertise helps nonprofits utilize their grant to drive meaningful outcomes online.
- Good Management / Stewardship: Google Ad Grants Certified Professionals demonstrate good stewardship of Google Ad Grants by effectively representing program values and goals. For agencies and consultants: meet and maintain quality and performance thresholds; demonstrate strong overall account management in Ad Grants fundamentals, including best-in-class account structure, high quality, and a performance-based approach with an emphasis on conversion tracking.
for a Free Consultation today to discuss the Google Ad Grants program for your nonprofits!
Google Ad Grants Policies & Restrictions
Google Ad Grants is a unique Google Ads program with distinct guidelines and policies.
- Generic keywords, single keywords* and un-owned brand terms are not allowed.
- A 5% click-throught rate (CTR) must be maintained each month.
- Low quality keywords are not allowed (Quality score of 1 or 2).
- Google Ad Grants' ads will be shown after the Paid Advertisers' ads.
- Campaigns must have relevant geo-targeting.
- Account must have valid conversion tracking set up.
- Campaigns must use automated bid strategy instead of manual CPC bidding*.
- Have a functioning website with substantial content and be secured with HTTPS.
- Active management is required.
* High quality single keywords & Manual CPC bidding can be used for ad grants accounts managed by Google Ad Grants Certified Professional agencies.
for a Free Consultation today to discuss the Google Ad Grants program for your nonprofits!
