Google Search Ads

Search Engine Marketing / Paid Search / Pay Per Click (PPC) Advertising

Google Search lets people search for what they want and find what they need. People show a high purchase intent when they search for your product or service, which is why it’s important that your ad shows up.

Google search ads appear next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer. Since search campaigns show ads to people with high-intent, it’s more likely that they’ll find your ad helpful, and click it, which helps you meet your business goals.

With a Search campaign, you can make sure potential customers notice your brand, consider your products, and take action.

Discovery Ad's Search Solutions

Discovery Ad provides full-service campaign management. We work with clients to meet their marketing goals by developing the right customized Google Ad campaigns to get the best results possible. We get you found on Google right at the crucial moment when the customers are looking for your product or service.

Our Paid Search team is 100% certified by Google. We offer an immediate solution in driving targeted traffic to your website and generating leads. We will continuously monitor your campaigns to maximize your ROI. 

Our Paid Search team is 100% certified by Google. We offer an immediate solution in driving targeted traffic to your website and generating leads. We will continuously monitor your campaigns to maximize your ROI. 

Depending on your needs, we will...

• Build new campaign(s) from scratch
• Restructure existing campaign(s)
• Manage campaign(s) for maximum returns

Our SEM experts skillfully:

• Choose, research and optimize keywords
• Manage Bid and optimize campaigns
• Select appropriate landing pages
• Create dynamic ads and extensions

Contact Us today on how we can create a strategy for your company using Google Search Ads!

I. Google Responsive Search Ads

Create ads that adapt to show more relevant messages to your customers

With Responsive Search Ads, advertisers provide multiple headlines and descriptions, Google will assemble the headlines and descriptions into multiple ad combinations and show different combinations depending on the search query.

Google will automatically test different combinations of the headlines and descriptions and learn which perform best for each of the users. Google then show the most relevant combinations to match people's search terms.

Advertisers can provide up to 15 headlines and 4 descriptions for a single responsive search ad. The more headlines and descriptions advertiser enter, the more Google can test and serve ad variations that match users' search terms - which can improve advertiser's ad performance.

Contact Us today on how we can create a strategy for your company using Google Search Ads!

II. Dynamic Search Ads

Capture new customers from incremental search queries automatically

Dynamic Search Ads can help increase the reach of search campaigns. Instead of creating an ad for each page on the website and adding keywords for each of those ads, Dynamic Search Ads use the content from your website to dynamically generate an ad headline and landing page that's relevant to a person's search.

Using Google's web crawling technology, Dynamic Search Ads indexes advertiser's website and uses that index list to ultimately determine if a customer's search is relevant to advertiser's business. Google dynamically generates an ad headline and destination URL to the best matching page on the website.

Advertiser only need to provide the descriptions - everything else is automatic and based on the customer's search term. Dynamic Search Ads act as the "catch-all" campaign, capturing any relevant traffic that may not be covered by advertiser's keyword list.

Contact Us today on how we can create a strategy for your company using Google Search Ads!

Why Discovery Ad & How We Drive Results

The key for you to be found on the web is to understand how your product or service is being searched. Each searcher has his unique way of searching. Therefore we do not have any pre-set "cookie cutter" keyword lists or templates. We know that just as no two companies are identical, no two search marketing campaigns should be the same. For that reason, every aspect of each of our client's marketing campaigns is created from scratch. By working closely with you, we will develop the customized campaigns that meet your business goals.

1. Fully managed search campaigns

2. Campaigns built specifically for you

3. Full campaign transparency - easily track results

We provide ongoing campaign optimization. Unlike our competitors, our philosophy is not "set it and forget it". We provide ongoing campaign optimization that attaining your business goals.

We love small businesses. We love working with small budgets. We offer our small budget clients the same transparency, attention and processes that we give our large budget clients.

We emphasize the concept of service & personal touch. We care about your business and we work hard for your success. We will always be there for you!

People run your campaign, not machines. Technology can never replace the human element. It requires human attention that understands the deep strategy and thought to do search marketing right. While some agencies are content to let campaigns run on autopilot, we use our minds first, technology second.

We do all the dirty work. We research your industry and your competitors to help you navigate the keyword research process and use highly targeted keyword terms. We have the know-how to make sure your landing pages, text ads, and more, are publisher-ready, so your campaign performs optimally from the start.

We focus on transparency. You'll always know what we're spending for your search campaigns, where your traffic is coming from, and what keywords generate that traffic. The report is an important tool to understand how your campaigns are performing as well as make adjustments based on the current goals of your business.

We proactively monitor and optimize your campaigns. We ensure your advertising campaigns are running smoothly. Not only that, we regularly monitor and fine-tune your campaigns to make sure they stay on budget, perform optimally, meet quality requirements and get great results.

We are highly qualified. Every member of our search ads team is Google Ads and Google Analytics certified, we are experts in search advertising.

Contact Us today on how we can create a strategy for your company using Google Search Ads!